Photography

How do you keep pack shots consistent from season to season?

The seasonal reference is photographed with the same front, the same margin and the same readable label as the rest of the catalogue. Do not change the background just because the flavour is winter.

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The seasonal reference is photographed with the same front, the same margin and the same readable label as the rest of the catalogue. Do not change the background just because the flavour is winter. Put the old reference beside it and match the margin before you shoot. In Madrid the seasonal jar arrives on wood and the previous catalogue is a plain background. The new reference enters on the same template of front, back and label.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.