Photography

How do you use before-and-after on a pack after a change?

Before and after is the old label next to the new one, in the same framing of the pack. It does not work if the after is a mockup that is not on the shelf yet.

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Before and after is the old label next to the new one, in the same framing of the pack. It does not work if the after is a mockup that is not on the shelf yet. Photograph the pack that ships and the one that stops shipping, front by front. In Madrid the new pack is announced and the listing still shows the previous jar. The pair is the old front and the new front, with the batch of each.

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