Photography

How do you stop pack shots lying about the product?

The photo has to be the pack that is sold, with its label and its batch, not a taller prototype. If what is in the photo does not fit in the real package, the file lies.

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The photo has to be the pack that is sold, with its label and its batch, not a taller prototype. If what is in the photo does not fit in the real package, the file lies. Photograph the unit that goes to the shop, not the trade-show one. In Madrid the catalogue shows a jar filled to the brim and the shelf carries less. The file uses the retail pack, and the listing does not mix in a mockup.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.