Photography

How do you prioritise a hero image for a pack ad?

The hero is the front of the pack where the brand and the name read. A detail of the cap does not open the ad if nobody knows what is being bought.

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The hero is the front of the pack where the brand and the name read. A detail of the cap does not open the ad if nobody knows what is being bought. Pick the front of the reference you want to sell and check that the name fits the crop. In Madrid the ad opens on the texture of the contents and the pack does not appear. The ad opens on the front of the pack, name readable.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.