Photography

How do you prepare a press lookbook for a packaged product?

The dossier carries the front of the pack, a readable label and the reference name. An atmosphere photo with no batch helps neither the outlet nor the wholesaler.

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The dossier carries the front of the pack, a readable label and the reference name. An atmosphere photo with no batch helps neither the outlet nor the wholesaler. Include front, back and one line with the reference name. In Madrid a styled scene is sent and the note cannot say which product it is. The dossier is the pack with its name and its batch, front and back.

Join our photography community

Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.