Photography

How do you organise pack shots when the same product is sold in several shops?

The pack is photographed once, with its label, and each shop uses that file: a session per venue is not required. If a shop sells another batch or another label, that reference is repeated.

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The pack is photographed once, with its label, and each shop uses that file: a session per venue is not required. If a shop sells another batch or another label, that reference is repeated. Split the shared references from the ones whose label changes by shop. In Madrid the same jar is reshot in every shop and the batch ends up different on every listing. There is one master file of the pack, and a short folder only for the label that changes.

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