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Photography

How do you line a pack shoot up with a launch?

The pack is photographed when the final label is already on the first box, before the ad. A mockup in the campaign makes the wholesaler order a batch that does not exist.

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The pack is photographed when the final label is already on the first box, before the ad. A mockup in the campaign makes the wholesaler order a batch that does not exist. Wait for the first labelled box and shoot that. In Madrid the ad uses a mockup and the shelf arrives with another label. The launch file is the pack from the first real box.