Photography

Does flash work, or only continuous light, when you shoot the pack?

No, a flash from the front does not work: it leaves a shine over the name. Continuous light from the side works, the kind that does not cover the label.

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No, a flash from the front does not work: it leaves a shine over the name. Continuous light from the side works, the kind that does not cover the label. Try the box with light from the side and see whether the name stays readable. In Madrid the flash covers the label and the wholesaler does not accept the photo. The take comes out with a readable label, with no shine over the name.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.