Photography

Does a pack shot absolutely need a tripod and a mirrorless camera?

No, what is needed is that the pack does not move and that the label reads. A support helps with that, and the name of the body does not make a crooked batch readable.

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No, what is needed is that the pack does not move and that the label reads. A support helps with that, and the name of the body does not make a crooked batch readable. Look at the batch in the photo, not at the camera's spec sheet. In Madrid a body is demanded and the label is still blurred. The handoff is judged by the label read, not by the kit.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.