How do you prioritise heroes when you have a still and a clip of the dish?

The hero is the dish that can be ordered, on clip if the ad moves and as a still if it stays still. Do not open with a dish that is not on that week's menu.

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Mark one dish for the ad and check that still and clip are that dish. In the sierra the ad opens with a clip of a dish that is no longer served. The ad uses the pair of the dish that can actually be ordered that week.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.

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