How do you measure the return on a still-and-clip session?

You look at whether the dish in the reel is the one people then order, not how many times the clip was viewed. If the menu photo is not that dish, the clip cannot be tied to bookings.

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For one week, note which dishes are ordered with a mention of the reel and whether they match the menu photo. In the sierra the reel runs and in the room people order a dish that is not on. Carlota crosses the dish in the clip with what the floor writes down that week.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.