How do you brief print, ads and delivery apps when the dish is a still and a clip?

The still of the dish goes on the menu or the banner; the clip goes in the ad. Do not send a frame from the clip to the ordering app if the still is already the right file.

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Assign each dish to the menu, to an ad, or to both, and say which of the two files goes in. In the sierra the ad uses a blurry frame and the menu is left without the still. Each dish leaves with the still for the menu and the clip for the ad, named by use.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.