Are phone photos enough, or does the difference show when you need a still and a clip of the dish?
No, when the reel and the still have to be the same dish, with the same sauce and the same cut. A phone can film a story from the pass, and it does not count if that take is the one going on the menu.
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Film the same dish as a still and as a short clip and see whether the cut matches in both. In Madrid venues the reel shows a pour the menu photo does not have, and the person who ordered complains. You leave with the still and the clip of the same dish, in menu order.