Photography

How do I use food-story photos in Meta ads without looking generic?

The ad uses a moment in which your room or your pass is recognisable, not a plate with no place. It stops working if the crop erases the venue and it could be any dining room. Pick the frame where a detail shows that exists only in your house. In Madrid a close-up with no context is promoted and the ad competes with a stock one. Carlota sets that moment aside, already cropped for the phone, and not the whole chapter of the day.

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Join our photography community

Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.