Photography

How do I prepare a lookbook for the local press from a food story?

A newsroom needs a few chapters with captions, the pass and the room, in horizontal, not the two hundred photos from the day. A carousel does not fit the piece. Pick the moment that explains the venue and write the address, the hours and what is served. In the sierra the whole folder is sent and the outlet publishes nothing. Carlota sets that file aside, with text, from the rest of the chapters that stay for the site and the year.

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Join our photography community

Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.