Photography

How do I measure the return on a food-story shoot?

You look at whether the published chapters bring bookings, messages or covers in the weeks they go out, not the likes on the day of the visit. If the story stays in a folder unpublished, there is no figure to measure.

Note the bookings from the four weeks before and the channel where each chapter will go out.

In Madrid the day is called a success because the group liked it, and the site still has no service on it.

With the edit comes the running order of the chapters, so at the end of the month you can set it against the book.

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