Photography

How do I brief print, ads and delivery uses for a food story?

From the story, uses are split: the press note wants the sequence, the ad a recognisable moment, and the app only the plate in its pack. If the whole day is treated as one jpg, the banner and the order are left without a piece.

Say which chapter can go to paper, which to a one-week ad, and which should not leave the venue.

The miss in Madrid is sending the pass to the ordering app, where nobody can tell what they are buying.

Carlota splits the edit: sequence for press and the site, one moment for the ad, the pack separate if delivery is in.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.