Why does my digital menu look worse than the competition's?

It looks worse when every dish has a different filter, a dark crop or a photo that is not the portion. It is not the template: the menu across the street shows the plate in the light of its table. Open yours and the one opposite on the same phone and see which dish reads. In Madrid the PDF crushes an already small photo and the dish becomes a blot. The menu is rebuilt with a series in one light, one dish per card, as in the shoot in the venue.