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Photography

When is it worth adding 4K video beside the stills?

It pays when the dish reads in a movement — the cut, the cheese, the pour — and you will use it in the ad. It does not pay if nobody will edit it and the menu only needs the still.

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Botequim

It pays when the dish reads in a movement — the cut, the cheese, the pour — and you will use it in the ad. It does not pay if nobody will edit it and the menu only needs the still. Mark one or two dishes with a real movement and the place that clip will be seen. The miss is recording the whole morning in 4K and having no short clip that fits a story. For the marked dish you leave with the still and a short clip, already cropped, from the same pass.