Photography

How do you use a chef's plating in a Meta ad in Madrid without looking generic?

The ad shows this chef's plating, on their crockery, not a plate that could be on any Madrid menu. If the hand cannot be recognised, it does not go in.

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The ad shows this chef's plating, on their crockery, not a plate that could be on any Madrid menu. If the hand cannot be recognised, it does not go in. Show the ad to the chef and ask whether that plate is theirs. In Madrid the ad looks like a generic menu and the chef does not claim it. The ad carries the plate the chef recognises as theirs.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.