Photography

How do you prioritise hero images for ads?

The ad opens on the dish that can be ordered this week and that reads in a second on a phone. It does not open on the facade if the person searching wants to see the food.

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The ad opens on the dish that can be ordered this week and that reads in a second on a phone. It does not open on the facade if the person searching wants to see the food. Mark two dishes with margin and a clear read at ad size, plus the one-line name. In Madrid the ad shows a dark detail and people scroll because they cannot tell which venue it is. You get two heroes cropped for the ad, with the dish readable and the venue recognisable.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.