Photography

How do you keep a consistent look between seasons?

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You keep the height, the table and the colour of the first shoot, and the new season only changes the plate. There is no consistency if each season brings another filter and the menu looks like several venues. File one reference frame from the last shoot: table, height and hour. In the sierra autumn arrives in an orange cast the summer menu never had, and the profile stops being recognisable. The season folder holds the new frames next to the reference, so the feed does not jump.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.