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Which metrics do you watch besides open rate?

Besides opens you watch bookings from the link, unsubscribes and bounces. If you only watch who opened, you do not know whether Tuesday filled or whether the domain is getting damaged. Ask the tool for those three figures from the last send. The miss is filing the email as a success on a good open rate and a bounce nobody cleaned. The send note puts opens, bookings, unsubscribes and bounces together, in four numbers.

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