Advertising

Which figure matters more than vanity metrics?

What matters is the booking or the appointment that came through that email, next to the unsubscribes. Opens and clicks, on their own, do not seat anyone and do not pay the shift. Pick the figure you already watch at the till and tag the source “email”. In Madrid a high click to the menu is celebrated and that night’s booking book does not move. The send report puts bookings from the link and unsubscribes on the first line, and the rest below.

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