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What do you do if the list is very small?

If the list is very small, you write to those people with an offer they can actually use, and you ask for the email on every new bill. You do not buy people to inflate it. Put the email question on this week’s bill. The miss is not sending “because we are few”, and the twenty regulars hear about the menu by chance. This month one email goes to the people you have, and a line on the bill adds whoever comes in.

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