Advertising

How long should a promo email be?

A promo fits on one phone screen: dish, day, what is included and the button. Do not stretch it with the venue’s story if the person was only deciding whether to book Thursday. Write the text and cut it until it can be read without scrolling twice. The miss is a promo that reads like an article, and the button sits under three photos. Carlota leaves the short text and Cristina the one-screen piece, with the button visible on open.

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