Advertising

What is the maximum frequency in a campaign month?

In a campaign month the maximum is one email a week, and only in weeks with a different offer: above that, unsubscribes rise and bookings do not. If the campaign is a single day, one email and a reminder to those who did not book are enough.

Write the month’s offers and cross out the ones that are the same.

The Madrid miss is a March of four emails with the same menu and a subject that gets more urgent each time.

The campaign-month calendar marks the send dates and the week that stays blank.

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