Advertising

What goes in the legal footer?

The footer carries the venue’s name, a physical address, why you are writing and an unsubscribe link that works. Do not hide it in light grey or replace it with “if you do not want this, ignore it”. Have the trading name and the venue’s street. The miss is a footer of social icons only, with no way off the list. Carlota leaves the footer with unsubscribe, address and the line on why you write, the same on every send.

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Join an email community for businesses that want people back with offer, tone and a cadence that doesn’t annoy. We share ideas for subjects, rhythm and messages that get opened and used—not newsletter spam. No dead lists, no generic templates and no sending for the sake of sending. Clear tips to win customers back and fill tables or appointments without burning trust.