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What do you do if Mailchimp or another tool falls short?
If the tool falls short, you change only what fails: the domain, the booking filter or the unsubscribe, not a full move on a service Thursday. Do not switch if the problem is the text and not the software. Note what you cannot do today: exclude people who booked, or send from your domain. The Madrid miss is switching tools every quarter and losing the archive in the move. You leave with what stays, what is exported and a first proof send on the new tool, before the old one is switched off.
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