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What mistake do venues make with email?

The mistake is writing to people who have never come, or writing every week with no specific night. The venue’s email works when it speaks to someone who already ate and tells them which day has room. Look at the last send: does it name a day, and did it leave from your list? In Madrid and in the sierra the same “hello, family” template goes out and there is no booking button. The next email goes out with the day, the dish and the button, only to people who agreed, and it is kept so the miss is not repeated.

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