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What do you do if the open rate drops?

If opens drop, you look at the subject and whether you are writing too often, not at swapping the whole tool. It does not matter if bookings hold: then the problem is not the open. Compare the last three open figures with the bookings from those sends. The miss is redesigning the whole email because one month opened less, and the dish is not even named. The next send changes only the subject, with the dish and the day first, and you note whether bookings return.

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