Advertising

Should I send SMS as well as email?

No, when you already write on WhatsApp to people who book and email covers those who want the longer notice. SMS only fits a last-minute closure for someone who left a mobile number for that purpose. Say whether you hold the phone number with permission separate from the email. The miss is sending the same text by SMS, email and WhatsApp within an hour, and the guest mutes all three. If the SMS is needed, you leave with a one-line text for a closure, not a second newsletter.

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Join an email community for businesses that want people back with offer, tone and a cadence that doesn’t annoy. We share ideas for subjects, rhythm and messages that get opened and used—not newsletter spam. No dead lists, no generic templates and no sending for the sake of sending. Clear tips to win customers back and fill tables or appointments without burning trust.