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Should I send a weekly newsletter or only promos?

Not every week, when the menu has not changed: then only the promo for the empty night goes out. A newsletter makes sense on the day there is a new dish, a new hour or a new event. Note which weeks of the month bring a real change. The Madrid miss is a filler weekly email and, beside it, the Tuesday promo, and the list tires of both. The month is left with the change emails dated and, at most, one promo, not four empty newsletters.

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