Advertising

Should I segment by customer type?

Yes, when you already separate lunch, dinner and events, and one email does not serve all three. Do not split into five groups if the list still fits on one screen. Name the two types who truly eat differently. The miss is a VIP tag nobody updates, and the lunch-menu email reaches someone who only books dinner. You leave with two lists or two filters, and a different email only when the offer is not the same.

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