Advertising

Should I limit each email to one call to action?

Yes, when the email has to end in a booking or a WhatsApp. A second button, social or the menu, is added only if it does not compete with that action. Write this send’s action in one word. The miss is menu, shop, Instagram and booking on the same screen, and the thumb goes to Instagram. The email goes out with one main button and the rest, if needed, in small text in the footer.

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WhatsApp community

Join our email community

Join an email community for businesses that want people back with offer, tone and a cadence that doesn’t annoy. We share ideas for subjects, rhythm and messages that get opened and used—not newsletter spam. No dead lists, no generic templates and no sending for the sake of sending. Clear tips to win customers back and fill tables or appointments without burning trust.

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