Advertising

Should I keep a campaign archive?

Yes, when you want to know which subject and which night brought bookings, so you do not repeat the one that failed. A pretty archive is pointless if nobody will look at it next month. Keep the subject, date, list and bookings of each send. The miss is deleting the campaign after a month and rewriting the same Christmas email without knowing it was not opened last year. You leave with a folder of the email, the date and that send’s bookings, one row per campaign.

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