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Does email marketing work for a local restaurant?

Yes, when you write to someone who already ate and you name the night you need to fill, not to strangers. It does not work as a shop window: if the list is not the venue’s, Tuesday stays empty. See how many emails from real bookings you hold today. In the sierra a pretty email goes to a cold list and the conclusion is that email is useless for a restaurant. If the list is yours, Carlota leaves the quiet-Tuesday email with the dish, the day and the booking.

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