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Is email still worth it if Instagram is free?

Yes, when Instagram shows the dish and the email writes to someone who already ate and did not see the Story. It does not replace it: the feed does not reach the inbox of someone who is not following you that day.

See whether the regulars are on the list or only among the followers.

The miss is dropping email because “Instagram is free” and losing the hours notice for someone who does not open the app.

Both stay: the Story for the day, the email for the birthday, the closure and the quiet night of someone who already came.

Write to us. A quote with no commitment.

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Join an email community for businesses that want people back with offer, tone and a cadence that doesn’t annoy. We share ideas for subjects, rhythm and messages that get opened and used—not newsletter spam. No dead lists, no generic templates and no sending for the sake of sending. Clear tips to win customers back and fill tables or appointments without burning trust.