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Is email marketing worth it if my list is small?

Yes, when those few addresses are people who have already sat down and recognise the dish. It is not worth it if they are fifty business-card emails and none of them have eaten here. Count how many on the list have a visit in the last year. The miss is waiting for thousands before telling the twenty people who do book about the group menu. With the short list, one email a month goes to those people, with a single offer the floor can keep.

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