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How often should you send a newsletter without burning the list?

The newsletter goes out when the menu, the hours or a fact the guest uses has changed, not every Monday out of habit. If nothing new happened on the floor that week, it does not go out. Gather the three real changes of the month: a dish, a closure or an event. The miss is filling Monday with a seasonal line and a phone photo that was already in Stories. Carlota delivers the calendar with the weeks that do get an email and the weeks that stay quiet.

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