Advertising

How often should you send campaigns without driving unsubscribes?

A campaign goes out when there is a dated offer, not to fill a Thursday. If the same discount repeats for three weeks, the unsubscribe arrives before the booking. Write down the offer, the day it starts and the day it stops. Madrid venues send the same promo on Monday, Wednesday and Friday, and the unsubscribe footer fills up. The month’s calendar marks at most one campaign send a week, with the unsubscribe link in plain sight.

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