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How many contacts do you need before email is worth it?

Yes, once you have a few dozen addresses from people who booked or paid at the venue. A list of acquaintances and suppliers will not fill a Tuesday. Count only addresses with a last-visit date, leaving out suppliers and the venue inbox. In Madrid a bought list goes out and the first send bounces, because those people have never walked in. Carlota leaves the count and, if it holds, prepares the first email with the offer in the subject and a button to book.

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