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How do you test two subject lines?

You test two subjects with the same body, on two halves of the list, and you watch who books, not only who opens. Do not test if the list is so short that each half cannot fill a table. Write the two subjects: one with the dish, one with the day. The miss is changing subject, photo and offer at once, and not knowing what moved the booking. You leave with the winning subject noted for the next email of the same kind, with the bookings from each half.

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