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How do you test the inbox?

You test by sending to two or three real accounts, Gmail and the floor phone, before the list send. Do not trust the tool’s preview: it is not your guest’s inbox. Open the email on the phone, with images blocked and with images loaded. The miss is approving it on a desktop and finding on the phone that the button sits below the fold. You leave with the phone capture and a check that subject, dish and button can be read without zooming.

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