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How do you clean invalid emails?

You clean bounces, mistyped domains and people who already unsubscribed, before the next send. Do not delete someone who simply did not open: not opening is not an invalid address. Pull the bounce report from the last send. The miss in the sierra is still writing to a work address that bounced in March and damaging the domain. You leave with the list clear of hard bounces and a tab of what was set aside, in case the till has another address for that person.

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