Advertising

How do you write without sounding like promotional spam?

You write the way you speak on the floor: the dish, the day and how to book. It stops sounding like spam when the capitals, the three exclamation marks and the word free are gone. Read the text aloud in the dining room; if you would not say it at the table, it does not go in the email. In Madrid venues the subject piles up offer, urgent and an emoji, and the email misses the main inbox. Carlota delivers subject and body in that tone, with a single offer and the unsubscribe link.

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