Advertising

How do you write the double opt-in?

The second email says in one line what they will receive and asks for an explicit yes, with a confirm button. Do not turn it into a promo: if they have not confirmed, there is no offer to sell. Have the venue name, the rough frequency and the confirmation link. The miss is a subject about not missing a two-for-one on an email that only had to validate the address. You leave with the pair: the box email and the confirmation, with an unsubscribe in case they change their mind at once.

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