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How do you wake a dormant list?

A dormant list is woken with one email that asks if they want to stay, and only those who answer remain. Do not wake it by firing three promos at addresses that have been silent for a year. Look at the date of the last send and how many bounces it carries. In Madrid a 2019 sheet is picked up again and the domain hits spam on day one. You leave with the “shall we continue?” email and, afterwards, the list cut down to those who said yes.

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Join our email community

Join an email community for businesses that want people back with offer, tone and a cadence that doesn’t annoy. We share ideas for subjects, rhythm and messages that get opened and used—not newsletter spam. No dead lists, no generic templates and no sending for the sake of sending. Clear tips to win customers back and fill tables or appointments without burning trust.