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How do you build the list before an opening?
Before opening, the list is built from people who left an email at the site, on Instagram or at a trial visit, with a box. You do not open by mailing a bought neighbourhood database. From now, note name, email and where each sign-up came from. At a Madrid opening the first-service email is promised, and on launch day the list is empty. On opening day there is a send to that short list with hours, address and how to book the first week.
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