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How do you measure covers that came from email?

An attributable table is one that books with the link, the code or says on the floor that they came because of the email. Do not attribute a full Saturday if that day fills without any send. Pick a different code or link per send, and note who uses it. In Madrid every cover on the send day is counted as a win, and the email takes credit for the terrace. You leave with the count of tables that used the code, next to the total bookings for that night.

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Join an email community for businesses that want people back with offer, tone and a cadence that doesn’t annoy. We share ideas for subjects, rhythm and messages that get opened and used—not newsletter spam. No dead lists, no generic templates and no sending for the sake of sending. Clear tips to win customers back and fill tables or appointments without burning trust.